A journey through the European cultural identity, which is rediscovered united by a thousand-year-old, varied and widespread culture: from the Via Francigena to the Phoenicians' Route, from the Historical Spa Cities to the Iter Vitis Wine culture ... .traditional localities scattered around Europe and which contribute to creating a strong and cohesive identity, and a sense of local and at the same time European community.

Three days of meetings, workshops, training courses, with the participation of tour operators, tour operators and travel agencies that will have spaces dedicated to BtoB and educational tours.

Moments of comparison and presentations of experiences, which go in the direction of bringing out tourism of quality and excellence where it expresses all the world that finds in cultural itineraries an opportunity to promote their culture through various declinations: history, traditions, food and wine, crafts, sport, adventure, wellness ....

Experts of national and international fame will be involved in workshops and in-depth focus on topics such as: accessible tourism, Brics and new tourism markets, Cultural Routes as regional development vectors, digital tourism and local engagment, emotional tourism and tailor made, Europe as a destination Tourism.

It will also be possible to participate in the course of travel designers, organized in collaboration with the Campus Foundation of Lucca, and in-depth studies on internal areas, community projects, products for the development of villages and itineraries, paths of school involvement, the role of the Pro Loco in the enhancement of cultural itineraries.