The Programme
FRIDAY 23 JUNE
END PROGRAMME: Catwalks
Underground of the Baluardo San Colombano_At 11 a.m. to 7 p.m.
Atelier Emè_The World of Eme
Exhibition of wedding and ceremony dresses
Undergrounds of the Baluardo San Martino_7 p.m.
Mirea Collection _ Women to admire....Attraction through fashion
Table for the presentation of the "Mirea-donne da ammirare" collection, a tribute to the Lucchese cigarwomen of the tobacco factory, representing the feminine dimension of women who, in their humanity, have always combined the world of work with the more intimate and personal, crossing time and fashion.
Underground of the Baluardo San Regolo_ from 7.30 p.m.
Villa Trentuno_Flower and Disco, by VillaTrentuno
A dynamic presentation of the new collection by VillaTrentuno.
A fusion of iconic models, completely revisited, and new creations from the Maison.
Totems of light and rare flowers will frame the bags in a unique and lively setting in the heart of the city.
OFF PROGRAMME: strolling around the city
Atelier Ricci_ Via Burlamacchi_ from 10 a.m. to 7 p.m.
Artisans in the atelier, exhibitions of clothes and craft objects curated by Patrizia Ricci
Reo Galante_ Via San Paolino 13_ from 11 a.m. to 7 p.m.
Pic in the window_Photographic concept in the window
Max&Co_Via Fillungo 71_ from 4.00 p.m.
Special capsule presentation & drinks
Federmoda CNA_ Itinerant shooting: Palazzo delle Esposizioni, Fondazione Banca del Monte, Piazza San Martino, Piazza NApoleone, Piazza San Michele and back_ from 4.00 p.m. to 7.30 p.m.
Lucca Fashion Boulevard: photographic video shooting set by Roberto Corbelli
Martinelli Luce_Via Santa Lucia 9 _ from 5.00 p.m.
Exhibition of the iconic lamps and Del Carlo footwear collection
Pinko_ Via Fillungo 25_ from 5.00 p.m.
Fashion Show preview of the AW23 collection
Liu Jo_ Fillungo 7_ from 5.00 p.m.
Fashion Show preview of the AW23 collection
Vicolo San Carlo_ Via Cenami 14_from 5.00 p.m.
Fashion & wine, fashion show and tasting
Collab Chiasso Barletti_Chiasso Barletti_from 6.00 p.m.
Live Fashion Shooting & drinks by: Rossoramina, Elena Camilla Bertellotti, Benedetta Bottega, Etta's Book Shop, Chiasso13 Osteria, La Bella Lucca, Casamica, Santipunto and Bottega Bernard.
General Lee & Ottica Toni_Gallery, Via Fillungo 104_from 6.30 p.m.
Summer Collection, curated by General Lee
Panda | Panda premium_Palazzo Sani_Via Fillungo 121_19.00
"I colori amici" (Friendly colours) speech on Armocromy, curated by Giulia Abbate and My premium Style. Followed by a fashion show of clothing and footwear
MAIN EVENT_Fashion Show organised by Life Service Agency_ 9.00 p.m.
Multi-brand fashion show in the square outside the Ex Cavallerizza
SATURDAY 24 JUNE
END PROGRAMME: The fashion shows
Underground of the Baluardo San Colombano_ from 8.00 p.m.
SPUMA_Undici Florence Fashion Show
Fashion Show capsule collection "Spuma" by undici.florence, an independent sartorial brand. The fashion show will be followed by an aperitif.
Underground of the Baluardo San Regolo_21.00
SOUL CANVAS - Bottega Bernard Runway Show.
Fashion show of the new men's and women's clothing and accessories collection SS 2024.
Bottega Bernard will parade in the suggestive Baluardo San Regolo presenting 'Soul Canvas', its new collection of
men's-women's clothing and accessories Spring Summer 2024.
Through Soul Canvas, the sustainable sartorial brand wants to tell us about a journey through emotions, an introspective path that explores transformation and self-acceptance.
OFF PROGRAMME: strolling around the city
Vela Rebecchi Donna_Via Buia 27_from 10 a.m. to 1 p.m.
Fashion & Wine Tasting
Atelier Ricci_ 10 a.m. to 7 p.m.
Artisans in the atelier, exhibitions of clothes and craft objects curated by Patrizia Ricci
Dixie_ Via Roma 27_ from 10 a.m. to 7 p.m.
Hello Summer: fashion show & drinks
Silvia Design_Palazzo Pretorio_from 3 p.m. to 8 p.m.
Dress your dreams Silvia Banti presents a selection of ball dress
Martinelli Luce_Via Santa Lucia 9 _ from 5.00 p.m.
Iconic Exhibition of the lamps and Del Carlo footwear collection
Casa Del Bottone_Porta dei Borghi_ from 5.00 p.m.
Fashion style by Ughetta by Casa del Bottone
Federmoda CNA_Fondazione FBDM, Piazza San Martino 7_ from 5 to 7 p.m.
Andare per le vie Italiane della seta - Comitato impresa donna presents a book by Maria Giuseppina Muzzarelli
Via Fillungo Collab_ Via Fillungo 221_ from 6 to 7 p.m.
Total Look at Porta dei Borghi: Les Tricot, Officina della pelle, Massimo Ceragioli, Fillungo 200, Mi Casa, Bar Puccini.
Ottica Bruno & Giuliva_Via Roma_At 6.30 pm
Going Mega: Fashion show and presentation of the new Ray-Ban '23 collection by Giulia, Ottica Bruno and Eleonora Parrucchieri
Arancio Collab_Via di Tiglio 161c_ from 19.00 to 23.00
Orange Fashion Summer_Centrottica Lucca, Sughero, Panda Park, Vielle, Angelica Hair Style and BioLab. Aperitif under the stars with music and attractions.
Jane Clothing_Via Buia 23_8.30 p.m.
Good Vibes: evening dress show and shooting, curated by Debora Andreozzi